Gifts are something we all love. From a little baby to an adult, we all love to receive gifts. Many shops offer free items or free gifts with any purchase you make. Some vendors send you gifts during festive seasons. These are ways of retaining your customer and making your corporate relationships stronger. If you have a plan gifting something to clients and do not know how you would do so, the below steps would help you.
Make sure you are gifting items with genuine intentions. If you are trying to mislead your customers or lure away customers from a competitor you need to think whether you are being ethical. There are also laws and regulations related to gifting items to your clients. It is mainly industry based and certain laws restrict vendors engaged in certain industries to gift items to their clients. You need to do your research and make sure you have no issues as such and is being ethical and legal to avoid any unwanted situations in the future. You need to carry out this campaign for the right reasons. It is important that you make sure your campaign helps you retain your customer and not lose them. Therefore, being ethical is very important.
Make sure you do put thoughts and efforts into what you give. What you give away for free should be in good quality just like your products. It is important that you have a range of items to give away. You could gift something of value to families with children and something completely different to you a young lady. Each one of them would appreciate and value your gifts if they feel that you have put thought and effort in to it. Make sure that even the product packaging is of good quality as the gift. Further, explain and keep your team and whoever who gives out the items informed and make sure everyone is clear about your intentions. Make sure your team avoids giving gifts that are of no use to your clients. This would only be a waste of money for you. If your customer base is small, make sure you identify what your clients like and gift them accordingly.
Sending seasonal greetings and cards on special days such as birthdays and anniversaries is a great way to ensure you have a lifelong clients. Usually, thoughtful corporate gifts goes a long way. These steps create a special feeling and it shows that your company cares about your client. For this you need to maintain a proper customer base with their information to send them greetings on their special days. If this is a difficult task, you can simply send them greeting during special seasons and festivals.
This is indeed a method of promotion but is something that your clients would remember. Therefore you need to make sure you make it worth it!